Hooks, teasers and button/ flashes are a variety of ways required to draw the attention of the audience. Button/ flashes are exceptionally used for this specific motive. This is because they are usually brightly coloured and have short statements or facts on what the magazine can offer the reader.
Here are some examples of hooks, teasers and button/ flashes that I am going to consider for my rock magazine:
- Win a trip to Germany to see AC/DC
- Reveal plans for new album
- The return of Slash
- The UK’s biggest GIG guide
- Win the competition and travel to New York
- Plus Slipknot, Green Day and Metallica
All of these hooks, teasers and button/ flashes help draw the audience in and are a very useful technique of attracting viewers in purchasing the magazine.
Freebies are also conventionally used for the same purpose.
For example, I would use in my rock magazine to use free posters, free giant tour posters or a free CD.
I think this will advertise the magazine to the audience and selling to the target market would increase, causing institutions to gain the maximum revenue.
