Evaluation

Final product- Front cover

My front cover has a main image of a close up of Arun. The rock theme is clearly expressed through mise en scene. This entails the elements of the mise en scene, such as the dark- blue bandana with white stylish pattern design. Unconventionally this was worn around Arun's mouth and nose, contributing to the main cover line, 'Arun Unmasked'. Along with the bandana, his messy hair style, bracelet and black jacket also add to the rock style genre.

The typeface of the masthead is Acid label contrasting between the simple Ariel typeface of the anchor credit line. A drop shadow was also used in the button flash to portray a creative feel to the magazine.

The type of media language was also signifiant to attract my target market. Hooks, teasers and freebies were required to lure in the audience, such as 'Behind the scenes', 'Plus' and 'Poster special'. Along with those features, phrases, like 'Anam tells all', 'Zaimar returns', 'the world's biggest supergroup' or 'Burzum back from the brink', all convey the same message and purpose to pull the audience in purchasing the magazine. These hooks are a key attribute, as they allow profits to be made, causing magazine institutions to be successful in business, along with their distributors.

Final product- Contents Page

My contents page attains elements of a rock genre, from the background being a speaker to the typeface of Charlemange Std. These both connote a series of ideas consisting of rock, especially the typeface that seems sharp and evil and suggesting evidence of a rock cultural background.

The main image was positioned on the left side of the page which has been highlighted to stand out from the rest of the content. This is significant as it links with the front cover, expressing an importance towards the audience. An oval was the correct shape to highlight this image as I wanted to create a visual effect by sub consciously making arun a taller and bigger feature on the page.

This was emphasised from the lighting in the oval, which was brighter than the actual page. I also purposely made sure that Arun's belt was showing in the shot, resulting in a division between the his black t- shirt and his dark- grey trousers, along with the blue bandana casually hanging out of this back pocket.

This contributes towards the lighting and the mise- en scene, which was vital to get right. This is because I wanted to create an easy link for the reader and showing Arun is the main feature story. This was enforced from the symbolic dark-blue stylish bandana as it accomplished the link between the front cover, the contents page and the double page spread.

Final product- Double page spread

My finished product of the double page spread consists of having quotes, montage, inserts and text relating to the features of the double page spread.

The double page spread was composed on Photoshop and designed using effects and tools to construct the rock style genre.

The photographs that were required were of my peers enabling me to construct and position the layout of the images. Most of the images are of mid shots, showing clearly to the audience the facial expressions and the clothing the individuals are wearing. This made me consider the faming and composition, trying to keep in mind the rule of thirds. The main image s of Arun, my main subject. From my research of rock magazines some of the main images are in the centre of the double page spread crossing the centre line/spine. However, the image is positioned in such a way that any facial expressions are shown clearly to the audience and not overlapping the spine of the page. This is also shown in my double page spread, making strong consideration and lay out of the image, carefully placing the main image so that the audience can visually see everything on the page without any difficulty.

Step 4

In this step I began labeling page numbers of the contents, such as Arun on page 26.

Step 3

More inserts were laid out in a specific style to compliment the positioning of the text.

Step 2

I have then contributed a title of the contents page, along with the main image of Arun. I also created the image a different aspect by making the audience see the main image through an oval shape. This adds a sense of character and shape seen on the page rather than a normal conventional shot of a long portrait.

Contents print screen-step 1

I had taken a photo of one of my speakers to a rock/ music background but in a more visual sense towards the audience.

Main contents page flat plan idea

Above is my contents flat plan, consisting of the main image. I specifically took a photograph of arun's back, not showing his facial features. This is because one of the main feature stories my rock magazine is Arun unmasked, hence not revealing his face seems to be very significant.

Step 4

Inserts from the montage have included detailed images showing some images, focused on arun are black and white. This creates a unique and provides an enigma towards the audience.

Step 3

More inserts have been added, along with text boxes with a black background to compliment the white Times New Roman typeface.

Step 2

For this stage, i have attached the main image of arun with a three inserts. Them being photographs of one member of the band holding a snooker cue, arun's hand in a conventional hand symbol of rock and arun's hand on top of the head of a guitar.

One of the band members, who i gave sunglasses along with a cue expresses the conventions of rock with the cool but social appearance. This was apart of my planning, along with the preparation for finding a suitable background and asking for a guitar from the school's music department.

Double page spread print screen stages-step 1

i began my double page spread with an image of a guitar, using it as my background. The two different colours in the background merge together from the photoshop tool of the rubber to combine the two, the image and the background colour together.

Main double page spread flat plan idea

My main double page spread flat plan idea consists of the main image showing the house style from having the same subject on the front cover. This shows a ink and portrays an appealing affect. I also wanted to construct a montage of individual images of he band and rock associations, not rock instruments but rock jewllery, such as the the subject's (arun) rings and bracelet.

Step 3

Other images, namely inserts were positioned using a canted angle provides the front cover with character and edge.

Step 2

The skyline, including the masthead, anchor line and division lines were added.

Front cover print screen stages-Step 1

I began my front cover with my main image. I then moulded other elements of the rock magazine around this image to attain a balanced and professional model.

Main front cover flat plan idea

Here is my main front cover flat plan where I have included my main image that I am likely to use. This flat pan consists of inserts, masthead, inserts, skylines, barcode, cover line, anchor line and button/ flash all positioned in a near final mock up for my front cover. However, certain elements could be altered, such as the layout of the main cover line, which can be moved above the main image, below the masthead.

Front cover photograph ideas

I have compiled a montage of images of 'arun' my subject. From my photography research I have learnt to take a photo bearing in mind, such as the composition of the shot. I tried to vary my shot types and angles, however if I wanted to alter an element in an image I feel confident enough to use my growing knowledge of photoshop to change my picture.

The mise en scene had to be perfect to an extent because I felt that a good photograph had to be in focus, as it is a key factor on the front cover. In greater detail, I provided a bandana to my subject, along with specific jewellery associated with rock. Focusing on the bandana, I used it in many shots because I wanted to connate a relationship between it and 'arun' (rock star). It could also symbolise a signature appearance, hence causing the audience to remember 'arun' in future issues.

Feature stories

Feature stories can be titled on the main cover and should interest the audience. Along with teasers, button/ flashes and hooks, these feature stories can also lure and attract the audience. This should then result in me portraying well -presented and clear stories, making it uncomplicated and easy to read.

The main feature story would be presented on the double page spread. A feature story is significant and can play a key role towards the target market. The stories can send out morals, issues and can advertise artists by making their ego bigger or creating a negative attitude forcing a change in popularity. A magazine is a part of the huge media global institution and can express the Hypodermic theory by alternating the audience’s views and perspective, particularly on rock artists.

As a result, I am going to try and create a main feature story consisting an interview that is expressing a rock artist’s thoughts, feelings and views. This personal interview seems unconventional and suggests a feature of challenging the common codes and conventions, in this case a rock article and a feature story. This is because a usual rock interview conveys a personal view about their music tours and concerts. However, the normal daily life never really arrives in the audience’s thoughts, therefore making an inviting story for the audience to read.

Along with the expressive interview, balancing the conventions by not challenging them will be shown through the normal rock stories such as:

• Rock charts

• Younger generation of rock

• Dates for tours

• Sexy secrets of rockers

• Reviews of performances

Double page spread ideas

My double page spread ideas each consist of having a different attitude toward the audience.

Firstly, my double page spread could show two images of rock artists facing each other. One of their faces could be on the left side of the first page looking at the other face, positioned on the other page. The audience will then see an immediate relationship between the rockers, as they are situated on either side of the double page spread. This will also contribute to the house style as one of the rockers could be linked to the front cover, showing a superior approach over the other rock star in the double page spread. A quote could also be in capital letters, running across the double page. The article can also be associated with the two images, printed in the bottom half of the page.

Another thought that could be considered for my double page spread is the main image could be of a band, standing in a subtle, calm and unconventionally manner. The main artist would be at the front of the magazine, with the house style being presented with his rock group at in the middle of the double page spread. However, if this is a strong contender for my double page spread, the image of the rock band should not be covered with the centre line/ spine. On the other hand, if I were to position the main image across the spine of the page, I will make sure that facial features of the rock artists will not be covered or in line with the centre line. This will create a central point for the audience to look at. In addition, an article or an interview with one or two of the band members providing a personal view, which creates a conversational piece of text between the audience and the magazine.

For both ideas, quotes are going to be essential and could be positioned just before the main article or across the middle of the top half of the double page spread. Page numbers are also a conventional theme on a double page spread, which are situated at the bottom corner of the pages. In further detail, the colour of the page numbers should be a different colour as this is for simplicity sake, hence making it easier for the audience to relate the contents page and the double page spread. The institutional logo can also be presented to the target audience, located on top or below the page number. This will sub consciously advertise the logo of the magazine with a subtle appearance towards the audience.

Mood Board

Above is a mood board about some ideas that I am considering to use. These images will help me take in different interpretations of rock magazines, on how they appear and what things relate to the genre rock.

Ideas of magazine hooks

Hooks, teasers and button/ flashes are a variety of ways required to draw the attention of the audience. Button/ flashes are exceptionally used for this specific motive. This is because they are usually brightly coloured and have short statements or facts on what the magazine can offer the reader.

Here are some examples of hooks, teasers and button/ flashes that I am going to consider for my rock magazine:

• Win a trip to Germany to see AC/DC
• Reveal plans for new album
• The return of Slash
• The UK’s biggest GIG guide
• Win the competition and travel to New York
• Plus Slipknot, Green Day and Metallica

All of these hooks, teasers and button/ flashes help draw the audience in and are a very useful technique of attracting viewers in purchasing the magazine.

Freebies are also conventionally used for the same purpose.

For example, I would use in my rock magazine to use free posters, free giant tour posters or a free CD.

I think this will advertise the magazine to the audience and selling to the target market would increase, causing institutions to gain the maximum revenue.

1 Flat plan for front cover

2 Flat plan for front cover

3 Flat plan for front cover

1 Flat plan of contents page

2 Flat plan for contents page

3 Flat plan for contents page

1 Flat plan of double page spread

2 Flat plan for double page spread

3 Flat plan for double page spread

Colour Schemes

The preliminary task has given me a greater understanding of color schemes that are intertwined with codes and conventions. From these rock magazines, all express a very similar colour scheme, which can also be assessed as a rock colour scheme convention.

A dark background is nearly always chosen, mainly black or dark blue. These colours highlight the mastheads that appear to be usually white, showing a great contrast. As a result causing an effect by making the magazine stand out and become eye- catching towards the audience. If the masthead is black, a white background is placed behind it that separates and causes a divide between the rest of the magazine and the masthead.

The main cover/anchor line is conventionally a bright colour, such as yellow, red or white. The colour normally reflects and goes well with the colour of the masthead. If it is a different colour, it will usually complement and go well together with the colour of the masthead, such as white and gold or red and black.

The anchor line is usually a bright colour and almost bounces off the dark cover of the magazine and attracts the target market, also known as the audience. The audience are also conventionally associated with young adults and middle aged people, highlighting the Kerrang magazines, thus using a bright colour scheme to enhance the promotion of the magazine.

Typefaces and fonts

Hard rock is the typeface used to create a strong atmosphere of rock. This font shows features and attracts all people who love to rook to an electric sound, which is being expressed from the thick bold masculine form. This typeface is a strong contender for my magazine. It will possibly be used in my publication as the masthead. A weaker interpretation will be if I would require this font as an anchor/main cover line. This is because this bold, loud and intrepid typeface will attract the audience with its’ large lettering. This typeface has character that is shown from the white out lining and the misty, deteriorated appearance.

Acid label is the typeface that I will be considering to use as a masthead. This font emits a natural and untidy effect from its’ decayed form. As a result, this can be looked upon as following the codes and conventions of rock, particularly by observing the main title, as they usually seem to show a clear distinction between other fonts. This font connotes a tone of death and almost symbolises a tense mood from the lack of colour in the text.

Evil Dead will possibly suit a rock magazine from the small spikes that add a sense of rock element. This typeface would be required for the anchor/main cover line as it is clear and clearly shows a simple understanding of the text from the thick bold letters. This will stand out to the reader who will immediately realise what the main article is about. This font is simple and different to the masthead, as this will show a clear distinction between them and will therefore look presentable and appealing.

Hagane is an even simpler font type compared to evil dead. They both share the same connotation of expressing clarity and portraying a direct point of the main cover line. However, in further detail, Hagane seems to show a lack of uniqueness, as it does not have any kinds of features, such as spikes or distinct lettering. However, due to this, the typeface can also be used for subheadings and text, specifically on a button/flash as well as the anchor line.

Arial Black is a strong bold font that can be used for the main text. This is because it is very readable and can be associated with and any audience. The typeface conveys a normal and neutral tone, which is shown from the formal and structured lettering and also be used for the main cover line as well as the main text.

Sketched Cassius Broken suggests a rock atmosphere from the waved and urban style. This typeface can relate to adults as well as younger individuals and can be used in for sub heading. On the other hand, this may not work as it is not the clearest of fonts and does not show any link between the typefaces chosen for the anchor line and especially with the masthead.

Rock it is another typeface that has a better chance of becoming the typeface of the subheadings. The reason behind this is because rock magazine usually have a similar font style between the masthead and the subheadings. Rock it is the typeface very similar to the font type of hard rock and acid label and shows that the fonts can relate to each other and not randomly chosen.

Publication title ideas

WHAM

CLASH

ROCK FEVER

PREMIER ROCK

ROCK SOLID

SOLO

LEGACY

VIRTUAL ROCK

CHAOS

Conventions and Questionnaire

My questionnaire has a significant effect. The survey will allow me to recognise and to see what my audience expects to conventionally see on a rock magazine. This can prove very beneficial as this will give me a chance to consist challenging codes and conventions.

For example, many people would usually see a rock star or group on a magazine. From this I can challenge and question the convention by not having a rock star as a main image but having an image associated with rock and attaining a simple connotation towards the audience.

Questionnaire Results

From a survey of 30 people, I have grouped together my results of the questionnaire that have been distributed to the public.

Q1) Are you male or female?

From the 30 people chosen in my questionnaire, I have asked 20 males and 10 females. I have decided to associate my magazine with the male gender but keeping an open mind and keeping a balanced target audience.

Q2) What age group do you fit into.

Since my magazine was relating to rock, I wanted to specify my audience age group. As a result I have surveyed individuals who are between the age group of 16- 22, mainly teenagers and young adults.

Q3) What colours do you you think work best for rock magazines?

The most popular colours that were mentioned were purple/ blue/ black/ red. Bold colours were the clear choice that should be required for a rock genre.

Q4) What typeface works best for the masthead on a rock magazine?

Blackoak Std shows a popular choice for the masthead. Along with this font type, Forte is another typeface, largely considered for being a choice for my masthead. In further detail people have chosen a typeface consisting of large and bold lettering, along with some character and style. This suggests I will design and choice a typeface that is clear but shows signs of character.

Q5) What kind of images best associate with rock magazines?

Rock instruments, such as guitars, drums and microphones were suggested. Also, speakers and studios were some people's opinions, which gave a variety of images.

Q6) Which type of layout do you prefer and why?

This graph shows a representation of certain individual’s choice of choosing a clear layout. A busy layout would also be recommended as the page will be filled and consists of many features for the reader to read. A clear layout could be significant as it allows the reader to acknowledge the full page with no confusion. However, for a personal choice I would like my magazine to have a neutral layout, expressing signs of exciting features.

Q7) What type of main image would you see on a rock magazine?

A clear majority of people have said they would like to see a rock star or rock group on a magazine. This would seem very conventional but I would also like to design and take a good quality photograph and position it on the front cover, to represent my magazine. As a result, this will appeal to more individuals and may relate to specific people, also implying it’s a rock magazine.

Q8) How much are you willing to pay for a rock magazine?

£2-3 is the price range that people are willing to pay for their rock magazine. From the targeted audience being around 16- 22, they are willing to spend a low or medium amount, with only 3 people willing to pay £5+.

Q9) What content would you like to be consisted in a rock magazine?

This question brought individuals to say relevant and significant ideas. Aspects, such as charts, competitions and live performance dates and locations.

Questionnaire

My questionnaire will help me to evaluate my audience and be able to understand their interests about rock magazines. This will enable me to construct a rock magazine that will relate to rockers and will be a likely choice of purchase.

Case Study - Condé Nast

GQ (originally Gentlemen's Quarterly) is a monthly men's magazine focusing upon fashion, style, and culture for men, through articles on food, movies, fitness, sex, music, travel, sports, technology, and books.

This GQ magazine, represented by LeBron James was published quite recently, January 13^th 2009 by Condé Nast publications.

Condé Nast is credited with creating the now widely used magazine marketing strategy emphasizing magazines focused on a particular class or interest, sometimes known as lifestyle magazines. Many Condé Nast magazines have their principal focus in fashion, although the company's publications also include travel, food, home, culture, and other interests.

In late September 2009, Condé Nast was forced to cut 25% of their budget, resulting in advertising sales.

The foundation of the GQ magazine, presents fashion, style, and culture for men, through articles on food, movies, fitness, sex, music, travel, sports, technology, and books. This suggests GQ’s motive is to represent these topics to the public and to share interesting stories to do with celebrities, such as LeBron James shown in this GQ magazine.

Since GQ consists of a wide variety of topics like fitness, sex and sport. This seems to represent a male dominated target audience. Furthermore, to emphasis this specific gender audience, a famous well- known basketball player is presented on the front cover, LeBron James. Additionally, this GQ magazine would also target people who are aged mainly between 16 to middle aged adults.

This GQ magazine has been sold around the world to many countries, including the UK. Specifically in the UK, there have been 61,597 News trade and other single coy sales. Also, in other countries 23,359 single copy sales have been sold in 2007 in a two half month period. This shows how well the magazine has been sold, as the GQ brand has been advertised around the world and in wealth and popular countries such as the USA.

The magazine consists of numerous advertisements. The magazine particularly advertises fitness and popular sports individuals, such as LeBron James. It also advertises fashionable clothing worn by celebrities, which emphasis how large the impact of the media is, as it creates a stereotypical mind of what to wear and especially how to look.

The LeBron James GQ magazine proves difficulty online availability. This could create a knock on effect as this may cause a decline in advertisement and publicising the GQ magazine. As a result the GQ magazine has a well thought out method of publicising their magazine. In the UK the magazine is monitored freely distributed which totals up to 9,533. This contributes to the advertisement of GQ’s content.

The GQ website portrays itself as showing several appropriate images to do with the magazines content and indicates clarity. This is because the website’s layout is shown in columns, written down the page. There are also a few adverts amongst the sides of the web page that provide a sophisticated aspect to the website. The GQ page consists of having sub headings at the top of the page, instantly giving the viewer more of a choice of their interest to browse upon, which also contributes of how the website is user friendly by considering the audiences point of view.

The online presence of the magazine is mildly good. The reason for this is that the website does show the magazine front cover and provides a small but relative amount if information. However, some magazines are far more accessible, as their websites allow viewers to browse through the magazine from being able to turn the page.

The website does not really differ in appearance from the magazine. This can be proved as the magazine has a world famous star, LeBron James who will immediately attract readers. Compared to the GQ website, which is so well known and viewed, it also consists of more than one international celebrity such as, Jay Z, Lily Allen and Nicole Kidman. Furthermore, the magazine also reflects the website’s content, as the front cover tells the audience what is the latest fashion, looking at physical looks of attractive people and other American attributes.

The GQ homepage consists of numerous features. This entails, things like downloads, links and other extras. The website has downloads of articles consisting of factors the audience sees and who are interested in, such stories, such as best high street shoes or even Daniel Craig Casino Royal workout. The homepage also obtains downloads of videos, like Jay Z’s music tips or an interview with Sir Michael Canine. Additionally, the website further has internal links, mainly towards the GQ daily comment from the GQ editors. All of these examples also relate to the term convergence as they merge together to back up GQ.

Furthermore, the website does present itself as up to date. It does this by, as previously mentioned has daily news, focusing on celebrity’s lives and shows what the most recent up to date fashionable look is. All these features allow the website to have a sense of verisimilitude.

In addition, the GQ website incorporates advertising, particularly focusing on fashion and accessories. Specifically, the website mainly advertises watches, clothes and technical devices, such as playstation 3 or an Xbox 360. It also presents a Stella advert portraying a more masculine audience.

When the website launched, this had a positive knock on effect. As the GQ name expanded in the world, magazines rose in sales, as more people have come in reading with the GQ website, individuals have been choosing the GQ magazine as the website shows what it has to offer.

Advertisements are different from the adverts in the magazine, compared to the ones on the website. This is a very good way of showing great variety, as the same adverts would bore the reader. Also, this would give GQ more profits as they are advertising more items or clips from different companies on the website.

Additionally, there is no real huge price difference between advertising in the magazine than on the website. On the other hand, if one is selling or viewed more, the price on advertising may change, as more people are looking at specific adverts.

The consumer obtains more of a visual and involved feeling from the magazine. This is because the website does not show all the magazine pages as this prevents the reader from looking at content. However, the magazine lets the reader have a more of a closer and personal view of the GQ magazine. It also allows audience interactivity through blogging, votes, links and downloads, as this creates an interactive experience.

Condé Nast is credited with creating the now widely used magazine marketing strategy emphasising magazines focused on a particular class or interest. Many Condé Nast magazines have their principal focus in fashion, although the company's publications also include travel, food, home, culture, and other interests.

The company's most recent publication, a business monthly called Condé Nast Portfolio, was shuttered after just over a year, in April 2009. One of Condé Nast's oldest titles and one with a paid circulation of nearly 1 million, the 106-year-old US edition of ‘House and Garden’ magazine, ceased publication after the December 2007 issue. In late September 2009, Conde Nast was forced to cut 25% of their budget, citing decrease in advertising sales. The cut comes in the middle of a failing print media industry that is struggling with a transition to a digital business model.On October 5, 2009 Condé Nast announced the closure of four of its publications: Cookie Magazine, Modern Bride and Elegant Bride. Gourmet Magazine will cease monthly publication with its November 2009 issue. The Gourmet brand will continue to focus on television programing and cookbooks.

Condé Nast’s future looks realistically fine. However, the relationship between the institution and the audiences are crucial for social and profitable aspect. Since there are several media platforms in the world today, such as the internet, TV, mobils phones, it will require more of a challenge to engage and find what the specific audience is between a particular magazine. This is because the authentic world is becoming more digital and creates a harder task to pin point particular audiences.

Condé Nast is owned by a large comglomerate intitution that creates a huge impact to the world that is owned and riun by S.I Newhouse Jr. This company affects people’s lives in several ways, such as what they read and what interests of ceratin individuals are. This is because of the process synergy may occur to maximise audience viewing, especially from advertising. This has a huge influence of what the public think and what they do as media has a large impact of what people like and dislike. The is emphaisied by the media or large companies, such as Condé Nast can portray different madia texts in different ways.

Through merges and buyouts the company cuts down its competition. Investors and advertisers may be attracted to Condé Nast. The is because this giant media company has a predicted to produce high profits. As a result investors seem to look at the economic aspect and may see a good opportunity to invest to receive a large share. Additionally, advertisers may also benefit from the institution from yet another profitiable perspective as their products can be promoted from marketing.

Large global media organisations may not really appeal to the audience. This may be because these large crossmedia businesses are only interested purely in profit. This may cause the relationship between the audience and institution to deteriorate as the audience may seem to realise the institution does not take into consideration the demands and views of the audience. Also the quality of journalism is in doubt if a company owns all the the magazine in a particular genre.

Over the years, Condé Nast has maintained its position as one of the media giants of society. To ensure this this giant media institution has created a statergie of cross media ownership. This consists of having institutions owning several media, companies like Condé Nast, Fox news and Sky TV. Furthermore, Condé Nast have also used new technologies which entail developing hardware and software that will promote the consumption of the media. As a result the company receives a large profit which is created from these techniques inorder to maintain their position in reality.

Several magazines consider online and alternative publishing methods. I too, also think it is crucial for different magazines to consider various publishing techniques and which may lead to success.

Many inexperienced publishers lock themselves into a single strategy and they fall apart when their circumstances change. Magazines should always be prepared for change in terms of publishing as some resources that publishers use may run out. Furthermore, I strongly agree that articles should bear in mind numerous substitute strategies. This is because of new competitors who will come challenge magazines, with addition to that readers will change their reading structure. This will then cause an organisation to continually evolve and adapt to the large and unpredictable media industry.

By magazines that are taking into account alternative publishing methods, they are creating a knock on effect that will lead to broadening their target market. For example, if magazines are to consider online publishing this will attract a very large target audience. This will expand the number of viewers and consumers, mainly by people who have access to online equipment, such as a computer or iphones. Therefore magazines are targeting a wide range of audiences in order to receive a beneficial and profitable income.

As some magazines acquire different techniques towards their publishing strategies, this may lead to an issue of narrowing the accessibility. Similarly in the previous example of target audience, considering the publication online may limit the viewers, since not everyone has availability online.

This may prove unbeneficial, as fewer individuals will visit the magazine online, but overall, still a necessity.

However, the changes and improvements I would make if I were a magazine publisher would be making sure that my magazine would be more interactive with the reader. I would also consider pre planning in terms of knowing who are my target audience are to attract them to read my original and interesting content. Furthermore, I would also improve the availability of my magazine I would receive a maximum share of profit. In order for me to accomplish this greater access of my magazine I would act on numerous things. This entails actions, such as online use; the magazine would be attained in local shops or even advertising it on the radio, television or on billboards. I think this will help improve the publicity of my magazine significantly.