Colour Schemes

The preliminary task has given me a greater understanding of color schemes that are intertwined with codes and conventions. From these rock magazines, all express a very similar colour scheme, which can also be assessed as a rock colour scheme convention.

A dark background is nearly always chosen, mainly black or dark blue. These colours highlight the mastheads that appear to be usually white, showing a great contrast. As a result causing an effect by making the magazine stand out and become eye- catching towards the audience. If the masthead is black, a white background is placed behind it that separates and causes a divide between the rest of the magazine and the masthead.

The main cover/anchor line is conventionally a bright colour, such as yellow, red or white. The colour normally reflects and goes well with the colour of the masthead. If it is a different colour, it will usually complement and go well together with the colour of the masthead, such as white and gold or red and black.

The anchor line is usually a bright colour and almost bounces off the dark cover of the magazine and attracts the target market, also known as the audience. The audience are also conventionally associated with young adults and middle aged people, highlighting the Kerrang magazines, thus using a bright colour scheme to enhance the promotion of the magazine.